Use of cookies and privacy statement for the kela.fi website

The kela.fi website uses cookies and other tracking and personalisation technologies such as pixel tags (collectively referred to hereinafter as “cookies”). Cookies help us to improve usability and to offer different groups of users targeted and up-to-date information about Kela’s services and benefits.

Cookies are used widely across different websites.They are small text files containing information which are downloaded to the user’s device and which collect information about visits to the kela.fi website.

Such information can include

  • the number of visitors to the website
  • what types of devices are used to access the kela.fi website
  • the online address from which users access the website
  • specific pages visited

Cookies are not used to store information for example about the user’s name, email address, telephone number or home address. Such information also cannot as such be linked to any specific person.

Cookies do not compromise data security, nor do they spread viruses or malware.

Both so-called session cookies and permanent cookies are used on the kela.fi website. Session cookies are deleted automatically when the browser is closed. Permanent cookies are stored on the device until they are deleted or they expire.

If you do not want cookies to be stored on your device, you can prevent them from being used. Blocking cookies will not make it more difficult to use the Kela.fi website

However, cookies must be enabled for you to sign in to Kela’s e-service for example if you wish to file a claim for benefits. In that context, cookies are essential for the service to function properly. Cookies related to signing in are not used for marketing.

What are cookies used for and what kind of information is collected?

Cookies are used for the following purposes:

  • Web analytics tools (Google Analytics and Piwik Pro) use cookies to collect statistical data. The data are used to analyse the number of users, the way the services are used and what kinds of information users find most interesting, as well as to further develop the content of the website.
     
  • In addition, cookies can be used to target online marketing to specific groups of users about services and benefits relevant to them (e.g. in social media). The personalised marketing tools used by Kela are  Adform, DoubleClick, MediaMath and Facebook. By deploying cookies from these service providers on its website, Kela makes it possible to collect personal information and to transmit it to the service providers. Kela’s role is that of a data processor, while the service providers function as data controllers.  

The information collected by means of cookies is for the most part pseudonymised. This means that personal information is collected in a way that makes it impossible to match it to specific individuals without access to additional information. For example, the visitor’s IP address is pseudonymised when web analytics tools are used. Information is not matched or combined in any way.

Facebook may match a cookie related to a visit to the kela.fi website to a specific Facebook user who has a Facebook account. Facebook uses cookies to create target groups that Kela can use for advertising purposes. Kela can use such target groups for example to display advertising about how to apply for the study grant to Facebook users who have previously looked up study grant related information on kela.fi. However, Kela cannot identify specific Facebook users. The information collected on the kela.fi website is only used by Kela for personalised advertising. No other advertisers have access to this information.

Also Google may match a cookie to a user’s Google account.

Cookies are used on kela.fi to collect the following types of information.

Google Analytics

  • Purpose of the cookie: To collect statistical data on the website and to analyse it in order to improve the website content.
  • Click here for more information on how Google uses cookies.

Piwik Pro

  • Purpose of the cookie: To collect statistical data on the website and to analyse it in order to improve the website content.
  • Click here for more information on how Piwik Pro uses cookies.

Google’s advertising networks

  • Purpose of the cookie: To personalise, implement and analyse advertising in order to display the kind of advertising that users are most likely to find interesting.
  • Additional information: If the user has a Google account, Google may match the cookie to the user’s account. Click here for more information on how Google users cookies for personalised advertising.

Facebook

  • Purpose of the cookie: To personalise, implement and analyse advertising in order to display the kind of advertising that users are most likely to find interesting.
  • Additional information: Facebook may match a cookie related to a visit to the kela.fi website to a specific Facebook user who has a Facebook account. Facebook uses cookies to create target groups that Kela can use for advertising purposes. Kela can use such target groups for example to display advertising about how to apply for the study grant to Facebook users who have previously looked up study grant related information on kela.fi. However, Kela cannot identify specific Facebook users. The information collected on the kela.fi website is only used by Kela for personalised advertising. No other advertisers have access to this information. Click here for more information on how Facebook uses cookies.

Adform   

Click here for more information on how Adform uses cookies.

DoubleClick    

Click here for more information on how DoubleClick uses cookies.

MediaMath    

Click here for more information on how MediaMath uses cookies.

How does cookie-based advertising work?

A website containing advertising, such as the website of a Finnish media outlet, recognises the cookie stored on the user’s device and displays an ad which is likely to be of current interest to the user. In the case of the kela.fi website, this is based on the user’s past visits to the site. For example, after a user visits a page with information about the study grant, an advertisement about how to apply online for the study grant may be displayed to the user on Facebook or some other website that carries advertising.

Kela uses personalised advertising to address topics that are likely to be relevant or interesting to the user. Kela uses advertising to offer advice and guidance to users on the different ways of accessing Kela’s services, especially the e-service. Learn more about why Kela uses advertising.

Not all of Kela’s advertising is based on the use of cookies. Some advertising is personalised by other means. Advertising related to the study grant may be displayed to users who have never visited the kela.fi website, but in that case the ad is not based on cookies.

How can you block cookies?

You can block cookies through your browser settings. In Google Chrome, Internet Explorer and Mozilla Firefox, for example, cookies are blocked as follows.

Google Chrome 66

  1. Open Google Chrome.
  2. Click the menu in the upper right-hand corner and select Settings..
  3. Click Show advanced settings..
  4. Click Content settings under Privacy and Security.
  5. Turn off “Allow sites to save and read cookie data (recommended)”.

Internet Explorer 11

  1. Open Internet Explorer.
  2. Click the Tools icon (which looks like a cog) and select Internet Options.
  3. Select the Privacy tab and click on Advanced.
  4. Select Block for both First-party Cookies and Third-party Cookies, and uncheck the “Always allow session cookies” checkbox.
  5. Then click OK.

Mozilla Firefox 52

  1. Open Firefox
  2. Click the menu in the upper right-hand corner and select Options..
  3. Select Privacy.
  4. In the History section, click on the drop-down menu and select “Never remember history”.
  5. Close the Options page.

If you block cookies, you can allow the again any time. If you do not block cookies, you are considered to have accepted that they are used.

The use of cookies is based on user consent. Kela follows the guidelines issued by the Finnish Communications Regulatory Authority when asking for users’ consent. As per the guidelines, Finland has interpreted the EU’s Data Protection Directive as allowing the users to give their consent for saving cookies via the settings built into a browser or other application. This means in practice that a separate pop-up window is currently not required to inform users about cookies or the process of consenting to the use of cookies. However, information about the cookie policy must be available to the users on the website. The cookie policy is described on this page.

The kela.fi website can be used even if cookies are blocked.

Privacy statement for Kela.fi

This privacy statement concerns the part of the Kela’s online service which is freely available to everyone under the www.kela.fi address. It does not apply to Kela’s e-service, which requires users to sign in.

1. Data controller

KANSANELÄKELAITOS (Kela)
PO Box 450, 00101 HELSINKI or Nordenskiöldinkatu 12, 00250 HELSINKI
020 634 11, www.kela.fi/yhteystiedot-hallinto

2. Contact person for register-related matters

Minna Latvala, Communications Manager, tel. 020 634 1418,
firstname.lastname(at)kela.fi.

3. Name of register

Privacy statement for Kela.fi

4. What kind of data are collected and how?

The data collected by Kela are stored in the log files for the kela.fi website in the normal course of operation of the site. Additionally, statistics on the use of the kela.fi website are collected by means of both first-party cookies deployed by Kela and by cookies from third-party providers. Kela uses the Google Analytics and Piwik Pro analytics tools to collect statistical data.

Such data can include

  • the number of visitors to the website
  • what types of devices are used to access the kela.fi website
  • the online address from which users access the website
  • specific pages visited

Please also refer to the above description of our cookie policy.

The information collected never includes the name, personal identity code or other identifying details about a particular individual. Kela will never try to identify individual visitors to the website. Data collected from different sources are never matched or combined.

5. For what purposes are data collected?

Kela uses the data collected to ensure that the kela.fi website functions properly and to guarantee data security. In addition, the data are used for site analytics and to produce information about the number of visitors, the usefulness of the content and the way the service is used as well as to further develop the content of the site.

6. Transfer of data outside the EU or EEA

As a rule, Kela will not transfer data about visitors to the kela.fi site to other data controllers. However, certain service providers contracted by Kela (such as communications agencies) may have access to data created in connection with visits to the kela.fi website. These service providers may use the data only as appropriate to Kela’s requirements. In that context, Kela may transfer processed personal data outside the EU or EEA in compliance with prevailing legislation.

7. How are data protected?

At Kela, privacy and protection of personal data are systematically taken into account in all use and handling of information. The privacy and usability of personal data are ensured by employing the appropriate technical and administrative measures. Kela handles all personal data with data protection in mind and in the manner determined by law.

All persons at Kela who handle personal data sign a confidentiality agreement. The register data are used only by authorised persons who need them to perform their official duties.

Data collected by means of cookies are processed by outside partners of Kela in accordance with specific agreements, in which case the partners act in the role of data processors.

8. How long are data stored?

As soon as Kela no longer needs certain personal data it has collected, the data are destroyed in a secure fashion.

9. What rights do the users of the service have?

Users have the right to check the information collected about them and to ask that incorrect information is corrected. Users can check and correct their personal information by sending Kela a request to that effect.

In the request, they must identify the incorrect information, indicate why it is incorrect and specify how it should be amended.

The request can be made by phone, by using the Messages function on Kela’s e-service, by submitting a written request to Kela’s Registry, or by visiting a Kela office personally. Please refer section 1 for the contact information.

10. Amendments to this privacy statement

Kela may amend this privacy statement without separate notice.